What is Twitter?

What Is Twitter?

According to Wikipedia:

“Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter web site, via the Twitter web site, short message service (SMS), instant messaging, or a third-party application such as Twitterific or Facebook.”

You can use it to share what you are doing right now (i.e. working on my blog, going out to lunch with girlfriends, etc.) and everyone who comes to your page can read it and everyone who “follows” you will get an update instantly.

So, first you go to Twitter.com and register as a user. You find people who you know (or who you don’t know yet) to “follow.” This is similar to making “friends” on other social networking sites like MySpace for instance. You can search by key words for things you are interested in too and that way you can follow people with your same interests. You do not have to be approved to follow someone and you do not have to approve others to allow them to follow you.

When you are logged in on Twitter’s site your “home” page will show all of your “tweets” (entries), as well as, all of the entries of anyone you are following. So what do people tweet about? Anything and everything. I like to follow other internet marketers and see what they are up to for the day. Sometimes they will tweet about a new blog post that I might want to go read. Some people tweet about where they are going on vacation, what they are eating, what they are reading … you just never know.

Once you get the hang of it you will find ways to use it for promoting your business. But, like any other type of social marketing you should be there to socialize and make connections. Then when you have a new blog post or something cool going on in your business you can tweet about it. If people are interested they will go check it out.

Remember you are only allowed 140 characters (not words – characters) so keep it short and to the point. You can however use a tool to shorten urls so that helps with driving traffic to your sites or articles.

Suzanne Franco on Twitter

To get an idea of what I’m talking about go to http://www.twitter.com/wahmsuzanne and look at my page. This will show you my most recent tweets. Unless you are registered and logged in you won’t be able to see the interaction between me and everyone I’m following but you’ll get some idea. Register and follow me and I’ll follow you back. See you on Twitter!

Suzanne Franco

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What is SEO | Search Engine Optimization

 What is SEO – Search Engine Optimization?

 According to Wikipedia:

 “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.”

Wow! That’s a mouthful, huh?

I’ve always said that it’s a search engine’s (Google, Yahoo, MSN, etc.) job to present their visitors with the most relevant results to their search queries. When you go to Google and type in the search term “cheap red widgets” it’s Google’s job to return the websites/pages that are about cheap red widgets … in the order of relevancy.

So, in order to “improve the volume and quality of traffic” to our websites we will need to search engine optimize our websites … more specifically our web pages.

For the purposes of this article I am going to refer to Google as our “search engine.” After all, they are the largest and the most powerful. By last count they receive over 8 times as much traffic as their closest competitor, Yahoo.

Google uses various different criteria for deciding which web pages are the most relevant to each search term. No one knows for sure exactly what Google uses to determine the relevancy of each term, but SEO experts can give us some idea of what Google likes to see (and doesn’t like to see). These “experts” are constantly testing and re-testing sites and pages to see what will help or hinder their ability to come back as a relevant page for a particular search term. When it comes to SEO, nobody can “prove” cause and effect, but they can say certain factors seem to effect rankings.

Why don’t we know exactly what Google is looking for? Because there will always be those who try to manipulate the search results. Google’s theory is if you concentrate on building a quality website that is valuable to your visitors then the search engines will figure out what your page is about and give you “credit’ for doing so.

So, now that we know what SEO … or search engine optimization is … let’s get busy learning about how to successfully optimize our sites.

*For further SEO training use the “Categories” section in the left sidebar. Be sure to subscribe to my blog feed so you won’t miss out on any of my free internet marketing training (upper left sidebar).

Suzanne Franco

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