Google AdWords Keyword Tool
Google has an awesome free tool https://adwords.google.com/select/KeywordToolExternal that they offer. Let’s take a look and see what else we find using our term baby items. Leave the “Descriptive words or phrases” checked, put the key word phrase in the box, and hit the “Get Keyword Ideas.”
The graph bars after each phrase will show (1) How many people are paying Google to place their ad for that phrase (Google Ad Words) … your competition, (2) Average number of searches for the previous month … potential customers and, (3) Total average search volume. It doesn’t display actual numbers but it will give you an idea of what’s going on with that term compared to other terms.
As I look down the list I want to point out that a term like “Donate baby items” shows that there are searches for this term yet there aren’t any paid advertisers. That’s because a term like that does not yield a profit … therefore we don’t see any paid advertisers. If you had a site that wanted to offer a list of places to take donations and you could put paid advertising on that page then it might be a phrase worth looking at.
But for now we are going to stick to terms that “buyers” are looking for. Remember the more specific the search term … the more likely the searcher is ready to buy. Someone who searches iPod is looking to do research where someone who searches best price on ipod nano 8gb pink has their credit card in hand and is ready to buy!
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Hi … My name is Suzanne Franco (Land) and I’m a wife (newlywed actually) and mother to 5 amazing kids (my 3 and his 2 – ages 9 to 16) and we live in the Texas Hill Country where we try to spend a lot of time in the water (river, boating, wakeboarding, the beach, etc.) and running from one kid’s sporting event to the other (mainly football, cheerleading, and soccer).
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I am HTML Illiterate and Technologically Challenged. As such I have had an HTML Editor installed on my site so that I am able to update it without waiting for or paying for a web designer because I update my site a few times a week.
My WYSIWYG doesn’t allow many of the things required for SEO so I have not pursued it. Not that I understand it at all! I started to take one of those “It’s really super easy SEO courses and bombed out my first week.
I am not sure but that might be a reason why our Google Adwords never worked. I have tried to use this tool and thought I came up with some decent keywords, followed the Google instructions but found that each day they would raise the fees for the keywords even though they were relevent to my ad and my site.
I also have a hard time finding good keywords because very few people search for communication skills. If they realize they are vital, they will search for them but most people think speeches and debates are the only communication skills and only search for them if they aspire to be a lawyer or politician. lol
Any advice?
Hi JoJo ~ Thanks for stopping by and for your comments.
I use Google’s AdWords Key Word Tool … but truthfully I do NOT use if for AdWords. It’s a great tool so I use it to help me get a really good idea for what people are searching for in the search engines.
I will then use these keyword phrases for everything from domain names, meta tags (we need to see if you actually DO have access to these), internal linking, inbound linking, social networking and/or bookmarking, writing effective ads, article writing and submission, directory submission … even forum signature lines.
You mentioned that not many people search for “communication skills” (I haven’t checked but could help if you’d like) … so you might look into the words and phrases in areas where good communication skills would be beneficial i.e. marriage problems, boss employee relationship, parent children, etc. People know when they have a problem … it’s our job to show them the solution even if they don’t know it’s better communication skills they “need.” *SmiLes* Suzanne
Wow! I had no idea that keywords would help with ad writing and articles and your sig line too! Great info, Suzanne! Thank you!
JoJo
LOL … Well, once I know what others are searching for in my niche … I want to keep everything consistent surrounding those keyword phrases. This includes on site, as well as, off site. The ads, articles and sig lines all fall into that off site promo. We want to make sure that we are ALWAYS telling the search engines “what” our site is about. The anchor text we use (words that we use to form a hyperlink) hold a lot of weight in telling the search engines what that page/site is about.
You will want to focus your promo efforts on sites (classifieds, forums, article submission sites, etc.) that use a do-follow rule/code with the search engines and then use those keyword phrases as the links back to your site … as often as possible.
Make sense? *SmiLes* Suzanne
It is very helpful , thank you very much for your information about google adwords keyword tool. Right now I can setup my ads more cheap and click
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Thank’s Suzanne! I prefer Exact match for the targeted option. if you want your ad to appear in searches for the exact keyword phrase as written you should use it. For instance, if I want my ad to appear in searches for “travel journals” and nothing else, I will use the exact match.
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