I’ve seen too many business people onine know how to format a blog, but that’s the end of their personal expertise. When it comes right down to it, the participants have not paid their dues in terms of becoming legitimate experts in any field. And, it is that legitimate expertise that people will pay for.

For example, I know of only one person in my acquaintance making any money online, and that is because she represents an online college online (Linda Christas).

Other than that, I have a whole pile of folks selling books or how to’s and that’s their business. And, they make zilch, but have spent a goodly amount of time and energy following other folks who don’t have much in the way of expertise either.

Even someone like the author of CRUSH It who says he made a fortune as a wine consultant online is really just selling a marketing technique. He is a young man. In France, one has to know soils, temperatures, grape types and a whole lifetime of other things to be a credible wine consultant. This young man has none of that. He just one day awoke and decided to proclaim himself to be a wine expert. He spends his days luring people into conversations on Twitter and Facebook attemtping to lure folks to his wine blog. Well, that would be alright if he were actually an expert, but he isn’t.

Does he know more than the guy purchasing California wine at the supermarket, no doubt. But, to base his business on the little he knows about wine is, well, just an empty enterprise.

And, it’s funny, if someone mentions a legitimate accredited college, and the fact that they do have online recruiting positions available representing real live PhD’s who teach engineering, ecology and calculus, and the internet community labels that spamming.

The only place I know of with deep knowledge worth selling online (Linda Christas) and those bloggers are accused of spamming, and white paged by Akismet. All the “marketing consultants” selling the thinnest possible knowledge go on their merry way untouched.

I am getting a very bad feeling about lots of internet businesses.

I do hope you do well though, Suzanne.

If you want to check out an online business recruiting for Linda Christas, their human resources folks are at careers@lindachristas.org

I am not associated with any of the sites I talk about online. I don’t have a blog or a business myself. Just like to root for the folks who seem to have great things to offer, like Linda Christas and where I purchase “toys” for the world, ToysPeriod.com.

Joan

ToysPeriod is a leading online shop specializing in lego sets and model railroad equipment.