The MAGIC WORDS to Use in Goal Setting

by Suzanne on July 10, 2008

Do you know the “magic words” to use in goal setting?

If you’re reading this blog I’ll assume you have some goals you’d like to accomplish with your online business and I think this will help.

I’ve been in sales and sales management for over 20 years and I’ve done a lot of goal setting over the years. I’ve seen just how powerful it is to commit yourself to your goals – especially when you put them in writing. But be careful, because without using the “Magic Words,” it can be so powerful that it can actually be limiting.

I owned a pager and cell phone company for many years and I can’t tell you how many times we were running around like maniacs trying to get our deals closed on the last day of the month. We usually did hit our sales goal and it was almost eerie how often we would exceed our goal – within dollars of a $10,000 goal! But what I found out years later was that we were actually limiting our success with our word choices. 

I can’t help but wonder what our numbers would’ve looked like if we simply changed our goal from, “We are going to do $10,000 in sales in July” to “We are going to do AT LEAST $10,000 in sales in July.” Even more powerful would be, “We are going to do AT LEAST $10,000 in sales ON OR BEFORE July 31st.”

So when you are setting your goals for your business, be sure you incorporate those Magic Words (AT LEAST and ON OR BEFORE) into your goal. Here are some examples:

  • I am going to make AT LEAST $60,000 ON OR BEFORE December 31, 2008
  • I am going to make AT LEAST $5,000 ON OR BEOFRE July 31, 2008
  • I am going to post AT LEAST 30 new blog posts ON OR BEFORE July 31, 2008
  • I am going to have AT LEAST 100 RSS subscribers ON OR BEFORE July 31, 2008
  • I am going to loose AT LEAST 5 pounds ON OR BEFORE July 31, 2008

You get the idea … keep your goals specific yet open to EXCEEDING your goals. Type or write them out and post them somewhere you will see them daily.

A couple of my blogging buddies came to mind while I was writing this post. First, my friend Jay with DatMoney has a goal for his blog and online businesses to make AT LEAST $3,000 ON OR BEFORE July 31, 2008 so please go cheer him on. Then, I’d like to send you over to see my friend David at ProTycoon where he is offering an awesome Blogging Goal Tracker spreadsheet for free.

I would LOVE to see what you come up with for your goals – so feel free to post them in the comments. Sharing our goals tends to keep us more accountable too. It’s also great to partner up with one or two others to help each other stay on track. Anyone looking for a “pace partner” please let me know. *SmiLes* Suzanne

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