The MAGIC WORDS to Use in Goal Setting

by Suzanne on July 10, 2008

Do you know the “magic words” to use in goal setting?

If you’re reading this blog I’ll assume you have some goals you’d like to accomplish with your online business and I think this will help.

I’ve been in sales and sales management for over 20 years and I’ve done a lot of goal setting over the years. I’ve seen just how powerful it is to commit yourself to your goals – especially when you put them in writing. But be careful, because without using the “Magic Words,” it can be so powerful that it can actually be limiting.

I owned a pager and cell phone company for many years and I can’t tell you how many times we were running around like maniacs trying to get our deals closed on the last day of the month. We usually did hit our sales goal and it was almost eerie how often we would exceed our goal – within dollars of a $10,000 goal! But what I found out years later was that we were actually limiting our success with our word choices. 

I can’t help but wonder what our numbers would’ve looked like if we simply changed our goal from, “We are going to do $10,000 in sales in July” to “We are going to do AT LEAST $10,000 in sales in July.” Even more powerful would be, “We are going to do AT LEAST $10,000 in sales ON OR BEFORE July 31st.”

So when you are setting your goals for your business, be sure you incorporate those Magic Words (AT LEAST and ON OR BEFORE) into your goal. Here are some examples:

  • I am going to make AT LEAST $60,000 ON OR BEFORE December 31, 2008
  • I am going to make AT LEAST $5,000 ON OR BEOFRE July 31, 2008
  • I am going to post AT LEAST 30 new blog posts ON OR BEFORE July 31, 2008
  • I am going to have AT LEAST 100 RSS subscribers ON OR BEFORE July 31, 2008
  • I am going to loose AT LEAST 5 pounds ON OR BEFORE July 31, 2008

You get the idea … keep your goals specific yet open to EXCEEDING your goals. Type or write them out and post them somewhere you will see them daily.

A couple of my blogging buddies came to mind while I was writing this post. First, my friend Jay with DatMoney has a goal for his blog and online businesses to make AT LEAST $3,000 ON OR BEFORE July 31, 2008 so please go cheer him on. Then, I’d like to send you over to see my friend David at ProTycoon where he is offering an awesome Blogging Goal Tracker spreadsheet for free.

I would LOVE to see what you come up with for your goals – so feel free to post them in the comments. Sharing our goals tends to keep us more accountable too. It’s also great to partner up with one or two others to help each other stay on track. Anyone looking for a “pace partner” please let me know. *SmiLes* Suzanne

P.S. Would you like some help making money online? Did you know that sites like Amazon and eBay will pay you to help them sell items that are listed for sale on their site? I can show you how I do it k? Click the banner below or contact me here for more info!

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{ 15 comments… read them below or add one }

David Shaw July 10, 2008 at 5:50 pm

A well written post Suzanne. Congrats!

Many Thanks for the link!


Jay July 10, 2008 at 5:59 pm

Thanks for the plug and I set that goal of mine because I’ve been lazy as hell and kept procrastinating on too many things. So, I figured if I wrote it out for people, then I would definitely have to commit to it lol.



Filipe Barcellos February 10, 2017 at 11:16 am

Excellent Item Miss. Suzanne, we have to have goals and stick to them, it’s through the goals that we can achieve our own goals.


saiba mais February 15, 2017 at 6:38 am

Very good your article on goal setting and the power that words have on the goals, thank you for sharing your knowledge with us Miss. Suzanne. From now on I will focus more on my goals.


Marcos Oliveira August 13, 2017 at 8:00 am

You’re key words to help with the goals are great, I really enjoyed it mini curso


Germz July 10, 2008 at 7:58 pm

Nice post, a successful person always has goals.


Tom - July 14, 2008 at 3:44 am

Great tips. I am constantly blogging about the importance of goals, and I love how you suggest leaving your goals open to be exceeded!


Loretta July 16, 2008 at 9:04 am

Great points all around. I am always setting some kind of goals, though I try to avoid dollar amounts all together as my main goal. I shoot for traffic goals, comment goals, site building goals, etc….


Paula - September 25, 2008 at 8:53 pm

Excellent point, I am rewriting my goals tonight… or before


Suzanne September 25, 2008 at 9:35 pm

I’m glad you have all enjoyed this post … anyone going to post their goals? You can see an example of mine here ——>
@ David ~ I heard the news … that your blog is up for sale … anyone looking for a great blog to take over … you’d be off to a great start with David’s ProTycoon Blog!
@ Jay ~ What’s your next goal?
@ Germz ~ I agree with you there … I believe you will always be more successful when you know where you’re headed. 😉
@ Tom ~ I think leaving your mind open to exceeding your goal is SO IMPORTANT! Our brain is so powerful that it can actually hinder our success … unknowingly! Keep that “at least” in there … it really does work!
@ Loretta ~ I’m curious to hear why you leave the financials out of your goal settings? Does it put too much pressure on you? Does it make it feel too much like “work”? Don’t leave me hanging LOL
@ Paula ~ I enjoy all who participate here on the blog … especially another WAHM! Great meeting you and be sure to let me know when you have questions or need help! *huGs* Suzanne


Rolando October 3, 2008 at 11:23 am

Very nice article and very well written.
I need to get off my lazy butt and really start promotion along with setting goals.


Suzanne October 3, 2008 at 12:57 pm

@Rolando ~ Great to see you here and feel free to go ahead and post your goals right here! I’ve noticed that by posting my goals publicly I will push myself even harder so I can feel proud to report back with my successes.

Anyone else want to post their goals here?

In August I posted my eBay affiliate goals and I not only hit the goal … I exceeded it (goal=$800 profits=$821.74). I just posted my September goals here:

I’d love to hear what the rest of you are striving for in September (or whenever you happen on to this post LOL).


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sohbet May 14, 2012 at 4:06 am

A well written post Suzanne. Congrats!


sohbet May 14, 2012 at 4:07 am

A well written post Suzanne. thanks for sharing.)


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