What Do You Need to Know About SEO (Search Engine Optimization)?

by Suzanne on November 18, 2010

What is SEO (Search Engine Optimization)?

Before I get started with my SEO tips and ideas from indexsy I thought I’d clarify what SEO is and why it’s important.

According to Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”

A search engine’s “job” (i.e. Google, Yahoo, Bing, etc.) is to return the most relevant results to a visitor’s search query. So if I sit down at my computer and type in wakeboard racks into my Google search bar it’s Google’s job to provide me with the web page (yes this can be a single page not necessarily an entire site) that they feel is the very best match for my search query. As stated above, we’re talking about the natural results – not the ads that show up at the very top and on the right hand side.

How do they determine what page is the “best match”? Well, other than paid search listings being above all organic results in the first place, there are several factors that help Google “rank” each page in order and we are going to look at some of these factors.

When you go to optimize your site you will want to focus on your “on-page” factors, as well as, your “off-page” efforts. On-page factors are the ways you can tell Google what your site or page is about by adding code and content to the actual page. Off-page factors are what other sites are telling Google your page is about. This can happen naturally as others link to your site but you will also want to learn about ways (other than on your own site) to “tell” Google what your page is about. These are the off-page methods we’ll be looking at as we go.

I want to get started with on-page factors A.S.A.P. but before you put any work into your SEO you’ll want to make sure you understand how to choose your keywords or the SEO work you do will be a complete waste of time.

I’ve done some videos on this in the past but the keyword tools I use and the look and feel of them have changed so I’ll be putting together a new video for you in the next couple of days.

Until then, I’ve set up my new Facebook fanpage and if you go there and “Like” the page and add your favorite SEO tip (or ask me an SEO question) I’ll give you credit in my SEO post series with a nice PR3 link back to your site. I’m also gearing up to hold some contests and giveaways on my page there so be sure you go “Like” it and check back from time to time to see what I’m up to over there … sound good? *SmiLes* Suzanne SuzanneFranco.com Fanpage

P.S. Would you like some help making money online? Did you know that sites like Amazon and eBay will pay you to help them sell items that are listed for sale on their site? I can show you how I do it k? Click the banner below or contact me here for more info!

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{ 17 comments… read them below or add one }

Globay HR Consultants April 5, 2012 at 2:59 am

Its a great inspiration to help business owners understand the must have basics for SEO. We have started our business a few years ago and we understand the importance of search results & SEO for a business. so we have started optimizing our website for Search engines. SEO is the key to success for any website, good ranking gives positive impression to the visitors. A company websites doesn’t count enough so you should also promote your company website to get exposure.
Thanks Suzanne for enlightening the topic.


Harvey Baker May 1, 2012 at 8:13 pm

I agree, keyword research is the first step you need to take in any SEO plan.


Information and News about instant credit card approval online May 5, 2012 at 2:01 am

Hi dear, greatttt post-I read your post its useful to us your sharing knowledgeable post,Its really useful for me..
thanx for sharing it..


Botox NYC June 2, 2012 at 2:58 am

SEO is Search Engine Optimization. It contains link building of your website which ultimately improves your page rank of your website.

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Ekspedisi Net June 8, 2012 at 2:35 am

so now I know, I liked your article about SEO, very helpful, thank you


Botox NYC June 15, 2012 at 1:48 am

SEO is search engine optimization technique that helps to improve the rank of your website. There are number of SEO techniques. Some are directory submission, article submission, forum promotions, HQ back-links.

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Pramod Lomte June 16, 2012 at 5:56 am

Great tips on Search engine optimization (SEO). I agree with you. There are many SEO techniques like article submission, social bookmarking, forum discussion etc.. Keyword research is very important in SEO.


Online Funding June 18, 2012 at 4:14 am

Keyword research and regular updates which are need to be followed mainly on website optimizations


Rental Property Management June 20, 2012 at 11:46 am

This is a good primer for SEO starters. Good job for using simple words to illustrate the process. SEO made easy for amateurs.


Souvenirs June 27, 2012 at 5:56 am

Search engine optimization (SEO) is the way to get your website to work best with different search engines such as Yahoo, Google and Bing for getting huge gains, ranking opportunities doing keyword research. It is a mission for increased visibility in search engines through quality links, social popularity, relevant copy and domain trust.



Holger July 1, 2012 at 8:59 am

Hey! Thanks for this great article!


Shane July 16, 2012 at 4:06 pm

Great info thanks for the advice.


Biomass Pellet Plants in India July 23, 2012 at 4:07 am

SEO means the seo which contains Directory distribution, HQ back-links, Leaving comments on blogs, Community special offers etc. SEO works main part in deciding the rank of your web-site.


learn more August 13, 2012 at 10:11 am

Seo (SEO) is the way to get your website to work best with different google such as Google, Google and Google for getting huge profits, position possibilities doing market research. It is a objective for improved exposure in google through quality hyperlinks, social popularity, appropriate duplicate and sector believe in.


Software Brighton October 29, 2012 at 12:29 pm

What do you need to know……..as much as possible! SEO is essential nowadays to stay ahead of your competition online. Without some SEO your online business will surely fail. There are many bespoke software solutions online to help with SEO and many more companies offering advice.


Car driving lesson February 9, 2013 at 1:03 am

HQ back-links, Leaving comments on blogs, Community special offers etc. SEO works main part in deciding the rank of your web-site.Thanks


Randy August 20, 2013 at 5:35 am

Very informative introduction to basic SEO


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