What is SEO (Search Engine Optimization)?
Before I get started with my SEO tips and ideas I thought I’d clarify what SEO is and why it’s important.
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”
A search engine’s “job” (i.e. Google, Yahoo, Bing, etc.) is to return the most relevant results to a visitor’s search query. So if I sit down at my computer and type in wakeboard racks into my Google search bar it’s Google’s job to provide me with the web page (yes this can be a single page not necessarily an entire site) that they feel is the very best match for my search query. As stated above, we’re talking about the natural results – not the ads that show up at the very top and on the right hand side.
How do they determine what page is the “best match”? Well, there are several factors that help Google “rank” each page in order and we are going to look at some of these factors.
When you go to optimize your site you will want to focus on your “on-page” factors, as well as, your “off-page” efforts. On-page factors are the ways you can tell Google what your site or page is about by adding code and content to the actual page. Off-page factors are what other sites are telling Google your page is about. This can happen naturally as others link to your site but you will also want to learn about ways (other than on your own site) to “tell” Google what your page is about. These are the off-page methods we’ll be looking at as we go.
I want to get started with on-page factors A.S.A.P. but before you put any work into your SEO you’ll want to make sure you understand how to choose your keywords or the SEO work you do will be a complete waste of time.
I’ve done some videos on this in the past but the keyword tools I use and the look and feel of them have changed so I’ll be putting together a new video for you in the next couple of days.
Until then, I’ve set up my new Facebook fanpage and if you go there and “Like” the page and add your favorite SEO tip (or ask me an SEO question) I’ll give you credit in my SEO post series with a nice PR3 link back to your site. I’m also gearing up to hold some contests and giveaways on my page there so be sure you go “Like” it and check back from time to time to see what I’m up to over there … sound good? *SmiLes* Suzanne SuzanneFranco.com Fanpage
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Hi … My name is Suzanne Franco (Land) and I’m a wife (newlywed actually) and mother to 5 amazing kids (my 3 and his 2 – ages 9 to 16) and we live in the Texas Hill Country where we try to spend a lot of time in the water (river, boating, wakeboarding, the beach, etc.) and running from one kid’s sporting event to the other (mainly football, cheerleading, and soccer).
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Twitter: delhicitycentre
November 5, 2011 at 4:48 am
Much Needful Information About Search Engine Optimization. Thanks
Agree with these tips. It is very essential for a business blog to have professional look and unique contents. A business must have communication with his readers. This Article is giving us very Useful information Thanks to author. We are a online shopping portal. We deals for electronic goods, mobile, laptop, Tablet PC etc.
i have a lots and lost problems with link building and traffic generating methods. and actually i can handle some of on page optimization methods
Then again link building itself is a topic that keeps on evolving…it is like a game that we have to keep tab of the ever-changing rules. Google Panda showed us that we must always be on our toes.
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Yeah … no kidding! Link building is a HUGE topic in itself and ever changing … keeps us on our toes right? *SmiLes*
it is complete reference guide for seo………it actually contains all the topics to be used in seo and Suzanne u have done a great job it would be really an useful guide to all who use the seo services and even people who are not aware of these seo will surely know the real use of it all your tips are really amazing after reading this i would say what we need is this post . Thanks for sharing such an useful article
Twitter: chukie_chukie
December 5, 2011 at 11:43 pm
great info mom…
Twitter: tenfastfeet
December 12, 2011 at 5:42 pm
Good basic introduction to SEO.
Basic knowledge in SEO, thanks for sharing it! No need for me to skip.lol
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Twitter: DakwahSyariah
December 14, 2011 at 11:34 am
I really enjoyed reading your article about SEO. I do not know much about SEO. Thanks for the information and friendship greetings from Indonesia.
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On-page SEO has become very easy to establish and get great fast rankings for the right keywords. That’s the key in the equation! If you do your proper keyword research and execute the other factors in SEO ranking is really easy. The tough part is getting the backlinks to keep your site ranked in the top 5. When I say tough I really mean it just requires time doing the necessary chores involved with getting high quality links.
nice post
good there are people patiently doing a write up like this to inform other
keep it up
Thanks Susan, I will check out your fan page. I am new to your find and found good articles today.
PS there is something wrong with you CommentLuv plugin.
Wow, I just started my blog and I need all the help I can get with this SEO. I am doing as much research as I can while I finish with the site. It is a lot more work than I realized. Thanks Susan for this help.
Hello Suzzain.. thanks for the clear picture of SEO, especially for your introduction with it by wikipedia definition so that the folks don’t get it mixed up the SEO(it’s totally unpaid) with PPC(it’s paid campaign), many folks still get confused about it. i have seen from my potential future contact saying as “hey Adrian we have been doing Seo since last 1 year, we are much more spending on some of it’s part of adwords.” Grrr. i have to explain them every time. additionally in today’s Era, the “2012 SEO” is much related to be known as “Inbound Marketing” according to the SEOmoz. So I mostly focus on my Inbound marketing skills because I know that will make my SEO strategies more effective.
I’ve known SEO for four years now. But there seems things that is still missing. I guess I still need a little more catching up!
Hi S,
Nice post, but I am curious to what you think the effect of the evidence that Google is adding more weight to social media indicators in its rankings?
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