What is SEO (Search Engine Optimization)?
Before I get started with my SEO tips and ideas I thought I’d clarify what SEO is and why it’s important.
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”
A search engine’s “job” (i.e. Google, Yahoo, Bing, etc.) is to return the most relevant results to a visitor’s search query. So if I sit down at my computer and type in wakeboard racks into my Google search bar it’s Google’s job to provide me with the web page (yes this can be a single page not necessarily an entire site) that they feel is the very best match for my search query. As stated above, we’re talking about the natural results – not the ads that show up at the very top and on the right hand side.
How do they determine what page is the “best match”? Well, there are several factors that help Google “rank” each page in order and we are going to look at some of these factors.
When you go to optimize your site you will want to focus on your “on-page” factors, as well as, your “off-page” efforts. On-page factors are the ways you can tell Google what your site or page is about by adding code and content to the actual page. Off-page factors are what other sites are telling Google your page is about. This can happen naturally as others link to your site but you will also want to learn about ways (other than on your own site) to “tell” Google what your page is about. These are the off-page methods we’ll be looking at as we go.
I want to get started with on-page factors A.S.A.P. but before you put any work into your SEO you’ll want to make sure you understand how to choose your keywords or the SEO work you do will be a complete waste of time.
I’ve done some videos on this in the past but the keyword tools I use and the look and feel of them have changed so I’ll be putting together a new video for you in the next couple of days.
Until then, I’ve set up my new Facebook fanpage and if you go there and “Like” the page and add your favorite SEO tip (or ask me an SEO question) I’ll give you credit in my SEO post series with a nice PR3 link back to your site. I’m also gearing up to hold some contests and giveaways on my page there so be sure you go “Like” it and check back from time to time to see what I’m up to over there … sound good? *SmiLes* Suzanne SuzanneFranco.com Fanpage
Suzanne Franco Land - I am an online marketing expert who loves to use blogging (winner: Blogging Idol Season 2), video marketing, social media marketing, search engine optimization, email marketing, and more ... to make a full time income online. If you would like to hear more about how I make my online income please use the contact us link or use any of the social icons below to reach me. *SmiLes* Suzanne
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Hi … My name is Suzanne Franco (Land) and I’m a wife (newlywed actually) and mother to 5 amazing kids (my 3 and his 2 – ages 10 to 17) and we live in the Texas Hill Country where we try to spend a lot of time in the water (river, boating, wakeboarding, the beach, etc.) and running from one kid’s sporting event to the other (mainly football, cheerleading, and soccer). 
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Twitter: delhicitycentre
November 5, 2011 at 4:48 am
Much Needful Information About Search Engine Optimization. Thanks
Agree with these tips. It is very essential for a business blog to have professional look and unique contents. A business must have communication with his readers. This Article is giving us very Useful information Thanks to author. We are a online shopping portal. We deals for electronic goods, mobile, laptop, Tablet PC etc.
i have a lots and lost problems with link building and traffic generating methods. and actually i can handle some of on page optimization methods
Then again link building itself is a topic that keeps on evolving…it is like a game that we have to keep tab of the ever-changing rules. Google Panda showed us that we must always be on our toes.
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Yeah … no kidding! Link building is a HUGE topic in itself and ever changing … keeps us on our toes right? *SmiLes*
it is complete reference guide for seo………it actually contains all the topics to be used in seo and Suzanne u have done a great job it would be really an useful guide to all who use the seo services and even people who are not aware of these seo will surely know the real use of it all your tips are really amazing after reading this i would say what we need is this post . Thanks for sharing such an useful article
Twitter: chukie_chukie
December 5, 2011 at 11:43 pm
great info mom…
Twitter: tenfastfeet
December 12, 2011 at 5:42 pm
Good basic introduction to SEO.
Basic knowledge in SEO, thanks for sharing it! No need for me to skip.lol
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Twitter: DakwahSyariah
December 14, 2011 at 11:34 am
I really enjoyed reading your article about SEO. I do not know much about SEO. Thanks for the information and friendship greetings from Indonesia.
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On-page SEO has become very easy to establish and get great fast rankings for the right keywords. That’s the key in the equation! If you do your proper keyword research and execute the other factors in SEO ranking is really easy. The tough part is getting the backlinks to keep your site ranked in the top 5. When I say tough I really mean it just requires time doing the necessary chores involved with getting high quality links.
nice post
good there are people patiently doing a write up like this to inform other
keep it up
feedback is very important in our SEO field, when you give proper feedback to your client that is going good for you.
Thanks Susan, I will check out your fan page. I am new to your find and found good articles today.
PS there is something wrong with you CommentLuv plugin.
Wow, I just started my blog and I need all the help I can get with this SEO. I am doing as much research as I can while I finish with the site. It is a lot more work than I realized. Thanks Susan for this help.
Hello Suzzain.. thanks for the clear picture of SEO, especially for your introduction with it by wikipedia definition so that the folks don’t get it mixed up the SEO(it’s totally unpaid) with PPC(it’s paid campaign), many folks still get confused about it. i have seen from my potential future contact saying as “hey Adrian we have been doing Seo since last 1 year, we are much more spending on some of it’s part of adwords.” Grrr. i have to explain them every time. additionally in today’s Era, the “2012 SEO” is much related to be known as “Inbound Marketing” according to the SEOmoz. So I mostly focus on my Inbound marketing skills because I know that will make my SEO strategies more effective.
I’ve known SEO for four years now. But there seems things that is still missing. I guess I still need a little more catching up!
Hi S,
Nice post, but I am curious to what you think the effect of the evidence that Google is adding more weight to social media indicators in its rankings?
We don’t have to worry a bit, he wont lose his style just because some bloke criticized him. His standards are admittedly high but that’s what makes it more challenging overall
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We’re finding that the more we play exactly by Google’s rules the better we do. They’re tightenging things up more these days. Kind of scary.
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After your website loads in Internet Explorer look in the bottom left corner of the browser. If you see an icon that says errors on page click on it and look at the error codes. This will display the error and the line of code on your website where the error is. This is very important for page load time and SEO.
its really nice and informative post for the new seo users and the thing which i seen s the tools… thanks
Twitter: domedlabels
March 21, 2012 at 12:10 pm
Thanks for clarifying some basic but very important information about SEO. Keep up the good work!
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SEO is the heart of any online business venture. Without SEO your website will be just like a ship without a rudder. You have to see the world around you and you must be seen by the world as well.
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Good article, great valuable knowledge. Thank you
Twitter: seonetasia
April 2, 2012 at 10:20 am
I must say that there are much debate about the best tactics and strategies to use for SEO. So many schools of thought so it is not surprising that newbies are confused and overwhelmed. I always wonder if one will do the best if they just do and observe Google’s guidelines as per their SEO , Analytics and Webmaster forum; and avoid the noise/teachings from the so called SEO-experts. Simple is better in the world of SEO and many of us tend to over-complicate things:)
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Its a great inspiration to help business owners understand the must have basics for SEO. We have started our business a few years ago and we understand the importance of search results & SEO for a business. so we have started optimizing our website for Search engines. SEO is the key to success for any website, good ranking gives positive impression to the visitors. A company websites doesn’t count enough so you should also promote your company website to get exposure.
Thanks Suzanne for enlightening the topic.
In my opinion writing good articles is fundamental for your success in blogging, and this is the best SEO. No doubt good writing comes with practice. The more you write the better will become your diction and style. Even if you have to write articles free of cost at the beginning you should not hesitate. Practice will make you perfect. effective command over language is inevitable.
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Twitter: Musesland
April 18, 2012 at 1:39 am
Hi Suzanne. Choosing the right keywords is indeed a very crucial step in SEO. I’ve had experiences in the past when I just started blogging and I just built links using any keyword I can think of. It was a very big mistake because I did not plan my link building strategy properly.
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May 1, 2012 at 8:13 pm
I agree, keyword research is the first step you need to take in any SEO plan.
Hi dear, greatttt post-I read your post its useful to us your sharing knowledgeable post,Its really useful for me..
thanx for sharing it..
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You have sustained a very informative post.
I think I should get some advice from you about my blog.
I hope you’ll get back to me , Thanks.
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SEO is Search Engine Optimization. It contains link building of your website which ultimately improves your page rank of your website.
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June 8, 2012 at 2:35 am
so now I know, I liked your article about SEO, very helpful, thank you
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SEO means the search engine optimization which contains Directory submission, HQ back-links, Blog commenting, Forum promotions etc. SEO performs main part in deciding the rank of your web-site.
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SEO is search engine optimization technique that helps to improve the rank of your website. There are number of SEO techniques. Some are directory submission, article submission, forum promotions, HQ back-links.
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Great tips on Search engine optimization (SEO). I agree with you. There are many SEO techniques like article submission, social bookmarking, forum discussion etc.. Keyword research is very important in SEO.
Keyword research and regular updates which are need to be followed mainly on website optimizations
This is a good primer for SEO starters. Good job for using simple words to illustrate the process. SEO made easy for amateurs.
Search engine optimization (SEO) is the way to get your website to work best with different search engines such as Yahoo, Google and Bing for getting huge gains, ranking opportunities doing keyword research. It is a mission for increased visibility in search engines through quality links, social popularity, relevant copy and domain trust.
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Hey! Thanks for this great article!
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July 16, 2012 at 4:06 pm
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SEO means the seo which contains Directory distribution, HQ back-links, Leaving comments on blogs, Community special offers etc. SEO works main part in deciding the rank of your web-site.
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What do you need to know……..as much as possible! SEO is essential nowadays to stay ahead of your competition online. Without some SEO your online business will surely fail. There are many bespoke software solutions online to help with SEO and many more companies offering advice.
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HQ back-links, Leaving comments on blogs, Community special offers etc. SEO works main part in deciding the rank of your web-site.Thanks
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